The Big Impression

Reddit's Paulita David on how brands are using the internet’s most valuable focus group

Episode Summary

Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online.

Episode Notes

Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online.

For more on what's moving the industry, head to The Current: https://www.thecurrent.com/