The Big Impression

Mitsubishi’s Kimberly Ito on how a challenger brand punches above its weight

Episode Summary

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure.

Episode Notes

CMO Kimberly Ito shares how Mitsubishi, a challenger brand, drives big impact through audience insight, digital precision and a redefined spirit of adventure.