The Big Impression

J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool

Episode Summary

As ICEE approaches its 60th anniversary, Mallard shares how National ICEE Day, movie tie-ins, and social listening are keeping the frozen drink brand relevant with a new generation of fans.

Episode Notes

J&J Snack Foods CMO Lynwood Mallard talks nostalgia, National ICEE Day, and why authenticity--and not AI--is the future of marketing legacy brands like ICEE.